The Snoo Debate: Sleep Save or Overpriced Hype?

Does The Snoo live up to its claims? Sally and Bec have two very different perspectives

AuthorAuthor

Sally Woods & Bec Maher
April 01, 2025

Hi Nappers 👋

It’s one of the most hyped baby products out there—the Snoo Smart Sleeper. A bassinet that promises to soothe your baby back to sleep using responsive rocking and white noise.

But is it really worth the price tag?

In Episode 5 of Nap Trapped, we’re pulling back the curtain on our experiences as sleep consultants. Spoiler: We don’t completely agree.

*Trigger warning: In this conversation, Sally shares a bit about her own experience with a traumatic birth. If this is something that may be difficult for you to hear, please feel free to skip ahead or take care of yourself in whatever way feels right. We have listed PANDA’s helpline below.

👇 Listen to Episode 5 Now
✅ Spotify
✅ Apple Podcasts
✅ YouTube

LET’S STEP INSIDE →

🎙️ What You’ll Learn in This Episode

✔️ Why Sally rented a Snoo in desperation for her second baby (and how she transitioned him out of it)
✔️ Why Bec says it’s not worth the hype (even though she totally gets the appeal)
✔️ The claims the Snoo makes—and what we think actually holds up
✔️ The pros, cons, and real-life parent reviews
✔️ When we might recommend a Snoo, and when we wouldn’t

🎧 Listen now → Podcast Link

The Snoo by Happiest Baby is one of our client’s most discussed sleep aids.

🔥 Ep04 Recap: The Newborn Fast Five

Still in the newborn trenches? In last week’s episode, we shared our top five sleep tips for the fourth trimester—no sleep training required.

From mastering the swaddle to knowing when wake windows are too short, these are the small tweaks that can make a big difference.

💡 Missed it? Catch up here: Listen to Ep04

👀 Next Up: When to Move to a Big Bed

Thinking about making the big move from cot to bed? Next week, we’re breaking down how to know when it’s time—and how to make the transition as smooth as possible.

Spoiler: It’s probably not as soon as you think.

✨ Coming next Tuesday!

OVER 1000 NAP TRAPPED STREAMS!

Thank you all for such an incredible start to Nap Trapped. We’ve had a hunch that there was a need for this kind of content but we couldn’t have imagined how much you and the rest of the Nap Trapped audience have embraced the show.

If you want to go back and revise your favourite sleep tips, our entire archive can be found here on our Beehiiv site.

Which has been your favourite so far?

FIXING EARLY WAKEUPS

Our first ep revealed why dropping the third nap too soon could be making things worse, and how to fix it.

SLEEP TRAINING MYTHS

We tackled the myths and misconceptions and showed why we believe in the power of sleep!.

FEEDING TO SLEEP

We broke down why it may not work long-term and how to transition to better habits.

SIMPLE NEWBORN SLEEP

We shared our 5 things we always recommend to families in the newborn phase.

Until next time,


💤 Sally & Bec
💌 The Nap Trapped Podcast

P.S. Know someone who’s debating The Snoo? Forward this email and help them decide.

📸 Follow Sally & Bec for daily baby sleep tips:

If you're in Australia and need support, you can contact PANDA’s National Perinatal Mental Health Helpline at 1300 726 306. If you're listening from another country, please reach out to a postpartum support service in your area. You're never alone, and there’s always help available.

Please also note that this episode of Nap Trapped is not sponsored or affiliated with the Snoo or the Happiest Baby Company. All opinions shared are our own.